Understanding Search Engine Optimization


Internet serves the need of entertainment, communication and knowledge for the vast majority of the people around the world. In the past few years, many people have become literate in using the internet. Even three year old kids can visit their favorite websites like Disneyland and Nick through different means.

Search engines such as Google, Yahoo and Bing make them knowledgeable of the basics of internet. These search engines play the key role in promoting the web page all across the globe and search engine optimization (SEO) is one of the biggest reasons for web pages to differ in website ranking.


What is SEO?


It is a technique used to help websites like 123movies reach the top of the search engine ranking page (SERP). Without SEO, you can’t hope to find a place for your website within the first five search results. In short, SEO is the mechanistic calculation of the internal workings of a search engine, thereby allowing a business to utilize these workings.


Importance: SEO has become an important part of the web development industry. If you run a business, people have to find your place to do business with you. If no one can find your place of business, you cannot survive there for a long period of time. The same is true to your website. People can remember only very few URLs. For other websites, they use search engines to find. If you fail to get your website to the top spots of SERPs, then you are losing your customers or readers.


It is important to invest in a better SEO, even if you have a huge corporate. Search engine optimization gives a global recognition for your company to improve sales and attract more potential investors. By having good rankings in the search engines for your company’s website, you can spread the word about your company worldwide and have better sales. A properly developed and well designed site would go meaningless if not properly optimized.


Categories: SEO services can be broadly classified into on page optimization and off page optimization. On page optimization deals with fine-tuning the contents in the website, while the off page optimization deals with the theme-based link building strategy. These both types of SEO services are equally important for a website.


Major Techniques: For on page optimization, SEO experts optimize things such us meta tags, headers, alt text and inter-site linking. Off site optimization primarily deals with link building, which includes article marketing, directory submission, forum profile creation and blog commenting. Social bookmarking and social media marketing (SMM) can also be used for off site optimization. Link building exercise improves the reputation of the site by boosting the page rank.

Search engines like Google are smart enough to detect, if you try to deceive them. You must avoid these Black Hat techniques, as they can cost you a lot. Search engines will penalize you by decreasing your ranking, traffic and other factors that you want to improve.

It is an interconnected world. Capitalize on the opportunity with a right SEO company!


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